Thursday, August 14. 2008Specialisation vs generalisationTrackbacks
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There is also a "human nature" aspect to specialisation. Whenever I see a company get really specialised, they then trend to wanting to cover a broader segment of the market. Conversely, companies that have wide spread of offerings often start to divest themselves of offerings (and then go back again a few years later). I think this is part of a broader human foible of "if I am doing A, I probably should be doing B" and vice versa.
Specialisation also has strategic ramifications when your specialisation depends on the specialisations of others that may cease to be available. The pre WWI world was a good example of on where certain countries were the only ones that manufactured certain goods. Once hostilities broke out - there were dramatic shortages as the means of supply were cut and alternatives were unavailable. |
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